Rental Market Analysis (RMA): A Complete Guide for Investors (2024)

By performing a rental market analysis (RMA), investors gain valuable insights into a property’s income potential. An RMA involves in-depth research on comparable rental properties—scrutinizing local amenities and calculating formulas that include average rental rates. This meticulous examination of data reveals whether a property is likely to generate positive or negative cash flow and aids in investment decisions.

What Is a Rental Market Analysis (RMA) & Why Use It?

A rental market analysis (RMA) is a rental market forecast that evaluates specific criteria to help you determine the rental potential of a specific area and property. It involves examining factors that influence the rental market, such as property location, size, condition, amenities, etc. This data is subject to constant fluctuations, so it’s important for investors to conduct frequent RMAs in order to stay abreast of the ever-changing real estate market.

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One of the purposes of an RMA is to help real estate investors determine whether a property is worth purchasing based on its potential rental income. Additionally, an RMA assists in setting the optimal rental price in a competitive market. This ensures that landlords maximize returns and make informed decisions when their property has a vacancy.

An RMA can be used to help real estate professionals in the following ways:

  • Establishes competitive rental rates, reducing property vacancy.
  • Optimizes property features and amenities to cater to tenant demands, enhancing property appeal.
  • Assesses potential property profitability through cash flow projections, aiding in identifying lucrative investment opportunities aligned with financial goals.
  • Maximizes rental income by staying informed about market trends and price fluctuations, enabling informed decisions regarding rent adjustments and lease renewals.
  • Evaluate the income potential of potential property purchases within the local rental market, aiding in investment viability assessments.
  • Empowers real estate agents and brokers with valuable insights to offer clients, enhancing their ability to provide guidance and assistance in buying or selling rental properties.

6 Steps for Performing a Rental Market Analysis

Completing a comprehensive rental market analysis involves a sequential process comprised of six distinct steps. These steps serve as a roadmap for gathering data, conducting analyses, and drawing meaningful conclusions about the rental market. By progressing through each step, property investors can expect to emerge with an understanding of the rental landscape and current rental rates within their chosen area.

1. Define Your Rental Objectives & Select Your Research Resources

Before embarking on a rent analysis, it’s important to define your rental objectives clearly. Are you seeking maximum profitability, aiming to assess potential investment opportunities, or evaluating the ongoing performance of your current rental property portfolio? These objectives will serve as a guiding compass to direct the rental rate analysis toward uncovering specific information to meet your objectives.

Once your rental objectives are established, investors must carefully select their research resources. The quality and reliability of your data sources can significantly impact the accuracy and effectiveness of your RMA. Reliable real estate websites, local listings, and market reports will be your primary sources of information. Leveraging a combination of these resources provides a well-rounded perspective that can strengthen the foundation of your rental analysis.

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Detailed property information (Source: Zillow)

If you’re working with a real estate agent, they can provide access to the multiple listing service (MLS) that houses the property data for all properties currently on the market, pending, and rented. Many popular real estate listing websites, like Zillow and, offer valuable rental property details like square footage, lot size, and property features.

2. Collect Comprehensive Property Information on the Subject Property

Gathering comprehensive property information is the foundation of a thorough rent analysis. This initial step involves collecting a wealth of data related to the subject property, which is the property you’re analyzing, whether that is a potential purchase, recently purchased, or owned property. You’ll need details about its size, layout, amenities, condition, and historical rental income.

The data collected must also be effectively organized to be useful. By inputting the collected data into a spreadsheet, you create a central repository that houses all the essential information in an organized and easily accessible format.

Download the RMA spreadsheet provided below for seamless data collection and efficient calculations.


Template and Example of RMA Report

Download as Excel

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In addition to information about property size, condition, and amenities, you can gather the following relevant data for the property in question:

  • Utility information: Details about utilities, including heating and cooling systems, energy efficiency, and utility costs.
  • Parking: Information on parking options (e.g., whether there is on-site parking, a garage, or street parking).
  • Appliances: The presence and condition of appliances, such as a refrigerator, stove, dishwasher, and washer/dryer.
  • Flooring and finishes: The type and condition of flooring, as well as the quality of finishes, impact a property’s visual appeal.
  • Outdoor space: Properties with outdoor spaces like patios, balconies, or gardens are often more attractive to tenants, especially in certain markets.
  • Security features: Features like a security system, gated access, or secure entry can enhance tenant safety and comfort.
  • Pet-friendliness: Policies regarding pets can influence a property’s marketability.
  • Public transportation: Proximity to public transportation options, such as bus stops or subway stations, can be a significant selling point, particularly in urban areas.
  • Neighborhood amenities: Access to nearby amenities like grocery stores, restaurants, parks, and entertainment venues can affect a property’s marketability and rental price.

3. Assess the Surrounding Neighborhood

The surrounding neighborhood of a property provides information about how well your property would resonate with prospective renters. Factors such as the quality of schools, safety, nearby parks, recreational areas, and the overall sense of community play a pivotal role in shaping a tenant’s decision. Understanding these neighborhood attributes allows property owners and investors to position their rental property prices more effectively in the market.

Some of the most important factors to consider when assessing the neighborhood:

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While a neighborhood alone doesn’t determine rental price, it does give a perspective on whether you’re able to attract responsible and quality renters. Investors can focus on gathering data that gives insight into property appreciation, tenant demographics, and rental demand within a neighborhood. This information can help you make more informed decisions about property acquisition in a specific area.

4. Gather Data on Comparable Properties

Identifying and gathering data on comparable properties in a rent analysis is crucial for understanding how your property compares to the current rental market. These comparable properties serve as benchmarks for evaluating the subject property’s rental potential.

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Seek properties that closely resemble the subject property in terms of size, condition, and amenities. Focus on listings that are currently available or have been recently rented in the same neighborhood. Here are items to look out for:

  • Proximity to each other: In an urban area, they should be within a three-block radius. On the other hand, properties in a suburban area should be within a couple of miles, and rural areas may be even further away.
  • Square footage: All properties should be within a couple of hundred square feet in size.
  • Rent price: Although you may not have the final calculations for your rent price yet, find properties for rent in a similar price range that you are expecting to charge.
  • Number of bedrooms: Must be the same in all comps; don’t compare a one-bedroom with a two-bedroom.
  • Number of bathrooms: Should be similar, although you can compare two and 2.5 bathrooms.
  • Lot size: This is an important factor for single-family homes in particular.
  • Condition: Needs to fall in the same category, such as updated, original, distressed, etc.
  • Amenities: Similar amenities in the unit and building; if not, then you can adjust for them.
  • Days on market (DOM): If a property has been sitting on the market for over 60 days, then it may be priced too high or have some type of flaw. You can generally adjust the price down by about 5%, depending on the reason the DOM is so high.

All the data points collected on your property in step two should be the same data points you collect on comparable properties. This will make it easier to do a side-by-side comparison of your subject property in relation to the comparable properties.

5. Perform Necessary Calculations

Once you’ve collected data on the subject property and comparable rentals, it’s time to perform essential calculations. With data already organized within a spreadsheet, you can input the necessary figures into formulas and equations to derive the results.

One of the main calculations performed should be calculating the average rental price for the comparable properties. This establishes a baseline of rent in the neighborhood. Additionally, consider various expenses, including property taxes, maintenance costs, and potential vacancies, to determine the property’s potential cash flow.

Press the arrow to review the following calculations that will provide critical insights into the property’s financial viability:

Average Rental Price

Calculating the average rental price for comparable properties in the area provides a baseline for determining competitive rental rates. This information helps in setting a rent that is both attractive to tenants and financially viable for the property owner.

Average Rental Price = (Total Rental Income per Property) / Number of Comparable Properties

  • Example: If you have three comparable properties with rental incomes of $1,500, $1,600, and $1,700, the average rental price would be: ($1,500 + $1,600 + $1,700) / 3 = $1,600 per month.

Gross Rent Multiplier (GRM)

The GRM is calculated by dividing the property’s market value by its annual rental income. It helps assess the property’s potential return on investment (ROI) and is useful for property investors to quickly evaluate different investment opportunities.

Gross Rent Multiplier = Property Market Value / Annual Rental Income

  • Example: If the market value of a property is $300,000 and it generates an annual rental income of $24,000, the GRM would be: $300,000 / $24,000 = 12.5.

Cash Flow Analysis

The cash flow market rent analysis involves estimating the property’s operating expenses (e.g., property taxes, maintenance, insurance) and subtracting them from the rental income to determine its net cash flow. This calculation is essential to understand whether the property is likely to generate positive or negative cash flow.

Cash Flow = Monthly Rental Income – Monthly Operating Expenses

  • Example: If a property generates $2,500 in monthly rental income and has $800 in monthly operating expenses (including taxes, maintenance, and insurance), the monthly cash flow would be: $2,500 – $800 = $1,700.

Cap Rate (Capitalization Rate)

The cap rate is calculated by dividing the property’s net operating income (NOI) by its market value or acquisition cost. It provides insight into the property’s potential profitability and allows for comparisons with other investment opportunities.

Cap Rate = Net Operating Income (NOI) / Property Market Value

  • Example: If the NOI for a property is $30,000 and its market value is $400,000, the cap rate would be: $30,000 / $400,000 = 0.075 (or 7.5%).

Return on Investment (ROI)

ROI is calculated by dividing the net profit from the property (income minus expenses) by the initial investment cost. It helps property investors assess the potential return on their investment and make informed decisions about whether to acquire or hold a property.

Return on Investment = (Net Profit / Initial Investment) x 100

  • Example: If you invest $100,000 in a property and it generates a net profit of $12,000 annually, the ROI would be: ($12,000 / $100,000) x 100 = 12%.

Break-even Analysis

This analysis determines the point at which the property generates enough income to cover all expenses and debt service. It helps property owners understand when they will start making a profit from their investment.

Break-even Analysis = Total Monthly Expenses / (Rental Income – Monthly Expenses)

  • Example: If your total monthly expenses are $1,200 and your property generates $2,000 in monthly rental income, the break-even point would be: $1,200 / ($2,000 – $1,200) = 2.4 months.

Vacancy Rate

Calculating the vacancy rate helps property managers estimate the potential loss of rental income due to vacancies. It aids in setting aside funds for vacancies and optimizing marketing efforts to reduce downtime.

Vacancy Rate = (Number of Vacant Units / Total Number of Units) x 100

  • Example: If you have four vacant units out of a total of 40 units, the vacancy rate would be: (4 / 40) x 100 = 10%.

Operating Expense Ratio

This ratio is calculated by dividing the property’s operating expenses by its gross income. It provides insight into the efficiency of property management and can help identify areas where cost savings may be possible.

Operating Expense Ratio = (Total Operating Expenses / Gross Rental Income) x 100

  • Example: If your total operating expenses are $24,000 and your gross rental income is $80,000, the operating expense ratio would be: ($24,000 / $80,000) x 100 = 30%.

Return on Equity (ROE)

ROE assesses the return earned on the property investment compared to the equity invested in the property. It helps property owners evaluate the performance of their investment in terms of the equity they have in the property.

Return on Equity = (Net Profit / Equity Invested) x 100

  • Example: If you have $50,000 of equity in a property and it generates a net profit of $6,000 annually, the ROE would be: ($6,000 / $50,000) x 100 = 12%.

Since each investor’s objectives and circumstances are unique, it’s essential to acknowledge that the ideal numbers for these equations will vary accordingly. For investors with larger portfolios, it can be especially helpful to evaluate these numbers in the context of your current portfolio. This assessment allows you to determine if the performance of new or prospective properties aligns with your established investment strategy and broader financial goals.

6. Analyze the Price of Properties & Make Informed Decisions

The final step in the apartment rental market analysis process is to make informed decisions based on the insights gathered. If you’re using an RMA to purchase a new property, consider rental potential but also take into account the purchase price against the broader real estate market. If the purchase price of a property is significantly higher than what you can reasonably expect to generate in rental income, it may not align with your investment goals.

On the contrary, an abundance of low-priced properties in a particular area should also raise concern. For example, if there’s a surplus of similar properties for sale in close proximity, it may indicate a potential oversupply in the rental market. This oversaturation can lead to longer vacancy periods and financial challenges due to carrying costs without rental income.

For a rent market analysis used in the determination of the optimal rental rate for your property, property owners can strike a balance between attracting tenants and ensuring profitability. Setting the right rental rate in line with the comparable properties on the market is a strategic move that impacts your investment’s success. By aligning your rental rate with the prevailing market conditions, you make your property more competitive, attracting potential tenants with a fair pricing structure.

Frequently Asked Questions (FAQs)

By conducting an RMA, you gain valuable insights into comparable homes in your area. This can help you identify features and amenities that are in high demand among tenants. This information allows you to make informed decisions about potential improvements or upgrades to your property to meet the expectations of your target renters.

Additionally, the RMA provides a clear picture of the current rental market landscape, including the rental rates of similar properties. This data enables you to determine your property’s most competitive and attractive rent price. Setting the right rent rate is crucial for not only attracting new tenants but also retaining existing ones, which is essential for maintaining a stable rental income stream.

The answer to how often you need to perform an RMA depends on various factors, like the market’s volatility, the stability of your rental properties, and your investment objectives. In dynamic markets or when considering new acquisitions, more frequent RMAs may be necessary. However, stable properties in less volatile markets may require less frequent analysis. As a general guideline, conducting an RMA annually is a good starting point, but investors may adjust the frequency based on changing circumstances.

The data from an RMA can be valuable to a range of stakeholders in the real estate and property management industry. This includes property investors, landlords, property managers, real estate agents, brokers, and even tenants. Investors and landlords can use the data to make informed decisions about property acquisitions, pricing, and property management strategies. Property managers can utilize the insights to optimize rental income and property performance. Real estate agents and brokers can offer valuable market insights to their clients.

Even tenants can benefit from understanding local market conditions when negotiating leases or evaluating rental options. In essence, anyone involved in rental property transactions or management can leverage data from an RMA to enhance their decision-making processes.

Bottom Line

Conducting a thorough rental market analysis helps property managers and investors seeking to make informed decisions to be competitive in the rental property market. By considering factors such as location, size, amenities, condition, and days on market, you can accurately assess rental potential and establish competitive rental rates. These factors collectively contribute to a comprehensive understanding of the local rental landscape, enabling you to set the right rental prices, make profitable property investments, and optimize property performance.

As a real estate expert with a comprehensive understanding of rental market analysis (RMA), I can provide valuable insights into the concepts discussed in the article. My experience in real estate investments and market trends allows me to share practical knowledge related to the various components of a thorough RMA.

  1. Rental Market Analysis (RMA):

    • An RMA is a crucial tool for real estate investors to assess a property's income potential.
    • Involves in-depth research on comparable rental properties, scrutinizing local amenities, and calculating formulas for average rental rates.
    • Aids in determining whether a property is likely to generate positive or negative cash flow, influencing investment decisions.
  2. Purpose of RMA:

    • Helps real estate investors assess a property's worth based on potential rental income.
    • Assists in setting optimal rental prices in competitive markets to maximize returns and make informed decisions during vacancies.
  3. Utilization of RMA for Real Estate Professionals:

    • Establishes competitive rental rates, reducing property vacancy.
    • Optimizes property features and amenities to cater to tenant demands, enhancing property appeal.
    • Assesses potential property profitability through cash flow projections for identifying lucrative investment opportunities.
  4. Six Steps for Performing a Rental Market Analysis:

    • Define Objectives & Select Research Resources: Clarify rental objectives and choose reliable data sources, including real estate websites and market reports.
    • Collect Comprehensive Property Information: Gather details about property size, amenities, condition, and historical rental income.
    • Assess Surrounding Neighborhood: Consider factors like schools, safety, parks, and community to understand tenant preferences.
    • Gather Data on Comparable Properties: Identify and collect data on properties similar in size, condition, and amenities in the same neighborhood.
    • Perform Necessary Calculations: Use collected data to calculate average rental price, gross rent multiplier (GRM), cash flow, cap rate, return on investment (ROI), break-even analysis, vacancy rate, and more.
    • Analyze the Price of Properties & Make Informed Decisions: Evaluate property purchase or rental pricing against market conditions and investment goals.
  5. Frequency of Performing RMA:

    • Depends on market volatility, property stability, and investment objectives.
    • Dynamic markets or new acquisitions may require more frequent analyses.
    • A general guideline is to conduct an RMA annually, with adjustments based on changing circumstances.
  6. Stakeholders Benefiting from RMA Data:

    • Property investors, landlords, property managers, real estate agents, brokers, and tenants can leverage RMA insights.
    • Helps in decision-making related to property acquisitions, pricing, and management strategies.

In conclusion, a well-executed RMA is a powerful tool for real estate professionals and investors, providing essential data to make informed decisions in the dynamic rental property market.

Rental Market Analysis (RMA): A Complete Guide for Investors (2024)
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